AFFILIATE TERMS & CONDITIONS
TERMS & CONDITIONS
1. AGREEMENT
By registering for or participating in the BankPayU Affiliate Program (“Program”), you agree to be bound by these Terms & Conditions (“Terms”).
These Terms constitute an agreement between you (“Affiliate”, “you” or “your”) and BankPayU (“BankPayU”, “we”, “us” or “our”).
By submitting your Affiliate registration, accessing your Affiliate account, using an Affiliate Link or otherwise participating in the Program, you confirm that you have read, understood and agreed to these Terms.
BankPayU reserves the right to modify, update or replace these Terms from time to time. Any changes may be communicated through the BankPayU website, Affiliate dashboard or other appropriate means. Your continued participation in the Program after such changes become effective will constitute your acceptance of the revised Terms.
Violation of these Terms may result in suspension or termination of your Affiliate account and withholding, cancellation or recovery of commissions that are found to have resulted from fraudulent, invalid, prohibited or non-compliant activity.
2. AFFILIATE ACCOUNT TERMS
To participate in the Program:
- You must be 18 years of age or older.
- You must be located in India and comply with all applicable Indian laws and regulations.
- You must register using your genuine identity and provide accurate, complete and current information requested by BankPayU.
- Affiliate accounts created through bots, scripts, automated registrations or other deceptive methods are prohibited.
- Your Affiliate account and login credentials are personal to you and must not be shared with or operated by multiple unrelated persons.
- You are responsible for maintaining the confidentiality and security of your account credentials.
- You are responsible for all activities conducted through your Affiliate account.
- Unless otherwise approved by BankPayU in writing, one individual or legal entity may maintain only one Affiliate account.
- You must not use the Program for any illegal, fraudulent, misleading, abusive or unauthorized purpose.
- BankPayU may request additional information or documents for identity verification, compliance, payout processing or account review.
- You must promptly update your account information whenever any material information changes.
3. WHO CAN PARTICIPATE
The Affiliate Program is intended for individuals, creators and digital promoters who generate awareness, traffic or referrals for BankPayU through legitimate online or digital channels.
This may include:
- Bloggers
- Website Owners
- YouTubers
- Instagram Influencers
- Facebook Page Administrators
- Facebook Group Administrators
- Community Owners
- Digital Marketers
- Performance Advertisers
- Referral Marketers
- Content Creators
- Other Social Media Influencers
- Other approved digital promoters
Participation in the Affiliate Program does **not automatically make an Affiliate a BankPayU Partner, DSA, employee, agent, representative or authorized representative of any bank or NBFC.
An Affiliate who wishes to independently source, submit, process or handle loan proposals may separately apply for the BankPayU Partner Program, subject to its applicable eligibility requirements and approval.
4. AFFILIATE PROGRAM AND PARTNER PROGRAM ARE SEPARATE
The Affiliate Program and Partner Program are separate programs with different purposes, rights, responsibilities and payout structures.
An Affiliate primarily promotes BankPayU through approved Affiliate Links, campaigns or promotional material.
An Affiliate does not receive any right merely by virtue of Affiliate membership to:
- represent itself as a BankPayU employee or representative;
- represent itself as a bank or NBFC representative;
- submit or process loan files on behalf of BankPayU;
- use Corporate DSA Code Enablement;
- negotiate loan terms with banks/NBFCs on behalf of BankPayU;
- promise loan approval, sanction or disbursement;
- promise a particular payout, interest rate or loan amount; or
- perform activities reserved for approved BankPayU Partners or authorized representatives.
Such activities may be undertaken only where separately authorized by BankPayU under the applicable program or arrangement.
5. AFFILIATE CODE AND AFFILIATE LINKS
Upon acceptance into the Program, BankPayU may provide you with a unique Affiliate Code and/or Affiliate Link.
Your Affiliate Link may be used on approved websites, social-media pages, digital content, emails, advertisements or other permitted communication channels, subject to these Terms and any additional BankPayU campaign guidelines.
Affiliate Links must be used in the format provided or approved by BankPayU so that referrals can be accurately tracked.
You must not:
- modify tracking parameters in a manner that interferes with attribution;
- remove or obscure BankPayU tracking information;
- use another Affiliate’s code;
- create misleading redirect mechanisms;
- use deceptive pop-ups, forced clicks or automatic redirects;
- generate artificial clicks or traffic; or
- otherwise interfere with BankPayU’s tracking or reporting systems.
BankPayU will generally recognize and calculate Affiliate commissions only where the referral is successfully recorded through its tracking systems.
A claim that a person used an Affiliate Link or Affiliate Code will not, by itself, establish eligibility for commission where the transaction was not recorded or cannot be verified through BankPayU’s systems.
6. PROMOTIONAL MATERIAL AND MARKETING
You are permitted to promote BankPayU using promotional materials, banners, links, descriptions and other content supplied or approved by BankPayU.
You are responsible for ensuring that your promotional activities are truthful, accurate, lawful and not misleading.
You must not make statements that:
- guarantee loan approval;
- guarantee loan sanction or disbursement;
- guarantee a particular interest rate;
- guarantee a particular loan amount;
- guarantee a particular Affiliate commission;
- falsely state that BankPayU is a bank or NBFC;
- falsely state that you are an employee or authorized representative of a bank, NBFC or BankPayU;
- falsely claim that a loan application will definitely be approved;
- misrepresent lender eligibility or loan requirements; or
- otherwise create a false or misleading impression about BankPayU or any lender.
Loan approval, sanction, pricing, interest rate, eligibility, documentation requirements and other lending decisions are determined by the relevant bank/NBFC or financial institution, subject to its policies and applicable law.
7. PROHIBITED MARKETING PRACTICES
You must not promote BankPayU through:
- Spam emails or unsolicited bulk messages.
- Misleading advertisements.
- Fake websites or pages impersonating BankPayU.
- Fake social-media profiles representing themselves as BankPayU.
- Fraudulent or artificial traffic.
- Click fraud or automated clicks.
- Forced clicks or forced redirects.
- Misleading claims regarding loan approval or payouts.
- False urgency or deceptive offers.
- Content that violates applicable law or third-party rights.
- Content that is defamatory, fraudulent, obscene or otherwise unlawful.
- Any method intended to manipulate Affiliate tracking or commission attribution.
BankPayU may reject or disqualify traffic, leads, conversions or commissions generated through prohibited marketing methods.
8. AFFILIATE REFERRALS AND PERSONAL LOAN APPLICATIONS
BankPayU allows individuals to explore and apply for eligible loan products through the platform. An Affiliate may also independently use BankPayU’s platform for their own loan requirement, subject to the applicable product eligibility, lender terms and payout policy.
Participation in the Affiliate Program does not by itself prevent an Affiliate from becoming a customer, borrower or applicant through BankPayU.
Where a loan transaction is eligible for a payout under the applicable BankPayU product or payout policy, the applicable payout shall be determined in accordance with that policy.
The Affiliate Program is primarily designed to reward Affiliates for bringing customers and eligible loan opportunities to BankPayU through their Affiliate Links. Accordingly, BankPayU may review the nature and source of a referral where necessary to determine whether the applicable payout and attribution conditions have been satisfied.
Nothing in these Terms shall be interpreted as preventing an Affiliate from using BankPayU for their own genuine loan requirement.
9. AFFILIATE ATTRIBUTION AND COOKIE PERIOD
BankPayU uses Affiliate tracking technologies, including cookies, to identify and attribute referrals generated through Affiliate Links.
Unless otherwise specified for a particular campaign, BankPayU’s standard Affiliate attribution period is 365 days from the date on which a user first clicks or otherwise uses an Affiliate Link.
Where a user accesses BankPayU through a valid Affiliate Link and subsequently, within the applicable 365-day attribution period, registers as a Partner, submits an eligible loan opportunity, applies for a loan or otherwise completes an eligible transaction through BankPayU, the Affiliate associated with that qualifying Affiliate Link may remain eligible for the applicable payout, subject to the relevant product, Partner and payout policies.
First Affiliate Link Rule
Where the same user accesses BankPayU through Affiliate Links belonging to two or more different Affiliates, the Affiliate whose valid Affiliate Link was first clicked or used by that user during the applicable attribution period shall generally receive the Affiliate attribution for that user.
A subsequent click on another Affiliate Link will not ordinarily replace the original Affiliate attribution during the applicable 365-day attribution period.
BankPayU’s tracking and attribution records shall be used to determine the applicable Affiliate attribution.
This attribution rule is subject to technical limitations, fraud prevention, tracking availability, campaign-specific terms and other applicable BankPayU policies.
10. REFERRAL COMMISSION
An Affiliate may become eligible for commission when a referral generated through a valid Affiliate Link or approved Affiliate mechanism results in an eligible loan transaction in accordance with the applicable BankPayU Affiliate payout policy.
Commission eligibility is subject to:
- valid tracking;
- compliance with these Terms;
- eligibility of the referred transaction;
- successful loan disbursement where applicable;
- applicable product/campaign payout conditions;
- verification by BankPayU; and
- receipt and/or confirmation of the applicable payout from the relevant lender or program arrangement, where applicable.
Application, enquiry, lead submission, approval or sanction alone does not necessarily create an entitlement to Affiliate commission.
The applicable payout, eligibility criteria and payment conditions may vary by loan product, lender, campaign or time period.
11. TRACKING AND ATTRIBUTION
Affiliate commissions are calculated using BankPayU’s tracking and attribution systems.
BankPayU’s records regarding:
- Affiliate identification;
- referral source;
- tracking;
- conversion;
- eligibility;
- disbursement; and
- commission calculation
will generally be used to determine whether a commission is payable.
BankPayU will not be responsible for commission that cannot be attributed because of:
- incorrect Affiliate Links;
- manually altered links;
- missing tracking information;
- technical limitations;
- browser/device restrictions;
- referral activity occurring outside the approved tracking mechanism; or
- actions of the Affiliate or referred customer that prevent proper tracking.
Where the same user has interacted with Affiliate Links belonging to multiple Affiliates, BankPayU will generally attribute the eligible referral to the Affiliate whose valid Affiliate Link was first clicked or used, subject to the applicable 365-day attribution period and BankPayU’s tracking records.
12. PAYMENT OF COMMISSIONS
Where an Affiliate commission becomes payable under the applicable payout policy, BankPayU will process payment in accordance with the applicable payment schedule and verification requirements.
Where the applicable Affiliate payout policy specifies a 45-day payment period after successful loan disbursement, the applicable period will be calculated in accordance with that policy.
BankPayU may require the Affiliate to maintain accurate bank/payment details and complete any required verification before processing payment.
Affiliate commissions are subject to applicable tax laws. The Affiliate shall be responsible for its own tax obligations arising from commissions received.
13. PAYOUT CHANGES AND AVAILABILITY
BankPayU may modify Affiliate payout rates, qualifying products, campaigns, eligibility requirements or payment conditions from time to time.
Unless expressly stated otherwise, no Affiliate is guaranteed:
- a particular commission rate;
- a particular number of referrals;
- a particular number of approved loans;
- a particular loan product;
- a particular loan interest rate; or
- a particular amount of earnings.
BankPayU does not guarantee that any particular loan product, lender, campaign or payout will remain available for any specific period.
14. REVERSAL, CANCELLATION AND CLAWBACK OF COMMISSIONS
A commission that has been recorded, accrued or paid may be reviewed, reversed, adjusted or recovered where the underlying transaction:
- is cancelled or reversed;
- is found to be fraudulent or invalid;
- was generated through prohibited marketing activity;
- does not satisfy the applicable product/campaign payout conditions;
- results in a lender payout reversal or clawback; or
- otherwise becomes ineligible under the applicable payout policy.
Where a commission has already been paid and subsequently becomes invalid or is reversed, BankPayU may adjust the amount against future commissions or request repayment of the relevant amount.
The Affiliate agrees to return any amount properly identified by BankPayU as an invalid or recoverable commission within the period communicated by BankPayU.
15. CUSTOMER INFORMATION AND DATA PROTECTION
An Affiliate must handle personal information responsibly and in accordance with applicable data-protection and privacy laws.
Where you collect or transmit personal information of a prospective customer, you must have the necessary lawful basis, notice and/or consent required under applicable law.
You must not:
- collect unnecessary personal information;
- misuse customer information;
- sell or disclose customer information to unauthorized persons;
- use customer information for unrelated purposes;
- submit false or fabricated customer information; or
- obtain personal information through deceptive means.
Where BankPayU provides a specific mechanism for customers to submit their information directly, Affiliates should use that mechanism rather than collecting sensitive information unnecessarily.
The Affiliate must comply with applicable Indian data-protection laws, rules and regulations, including laws applicable to processing personal data as amended or replaced from time to time.
16. YOUR RESPONSIBILITIES
You are solely responsible for the development, operation and maintenance of your website, social-media account, digital channel or other promotional medium used to participate in the Program.
You are responsible for:
- the accuracy of your promotional content;
- the legality of your marketing activities;
- maintaining appropriate disclosures;
- respecting copyrights, trademarks and other intellectual-property rights;
- protecting customer and visitor information;
- complying with applicable advertising and communication laws;
- ensuring that your promotional content does not contain misleading statements; and
- complying with the terms and policies of the platforms on which you promote BankPayU.
17. DISCLOSURE OF AFFILIATE RELATIONSHIP
Where required by applicable law, regulation, platform policy or advertising standards, you must clearly disclose your Affiliate relationship with BankPayU.
You must not create the impression that your content is an independent BankPayU announcement when it is actually Affiliate promotional content.
You must not represent that BankPayU has personally endorsed your opinions, website, social-media channel or other content unless BankPayU has expressly authorized such representation.
18. USE OF BANKPAYU NAME, LOGO AND INTELLECTUAL PROPERTY
BankPayU may provide you with certain logos, trademarks, banners, images, links or promotional materials for use in connection with the Program.
You receive only a limited, non-exclusive, revocable permission to use such materials for legitimate Affiliate promotion during your participation in the Program.
You must not:
- register a domain name incorporating BankPayU’s trademarks without permission;
- create social-media accounts that impersonate BankPayU;
- modify BankPayU trademarks in a misleading manner;
- use BankPayU branding after termination of the Program; or
- suggest that you own or control BankPayU’s intellectual property.
Upon termination, you must promptly discontinue use of BankPayU’s Affiliate materials, links, trademarks, logos and promotional assets.
19. IDENTIFYING YOURSELF AS A BANKPAYU AFFILIATE
You may identify yourself as a BankPayU Affiliate only to the extent permitted by these Terms and BankPayU’s approved promotional guidelines.
You must not state or imply that:
- you are employed by BankPayU;
- you are a BankPayU officer;
- you are a bank/NBFC employee;
- you have authority to approve loans;
- you can guarantee loan approval;
- you can guarantee a lender’s decision; or
- you have authority to make commitments on behalf of BankPayU or any lender.
You must not issue press releases or public statements on behalf of BankPayU without prior written authorization.
20. CUSTOMER RELATIONSHIP AND LOAN DECISIONS
BankPayU may facilitate connections, referrals and processes relating to loan products offered by participating banks/NBFCs or other financial institutions.
BankPayU is not the lender unless expressly identified otherwise for a particular product or arrangement.
Loan eligibility, approval, sanction, interest rate, loan amount, documentation and disbursement are subject to the policies and decisions of the relevant lender.
Participation in the Affiliate Program does not provide any Affiliate with authority to influence or guarantee a lender’s credit decision.
21. COMPLIANCE WITH LAWS
As a condition of participating in the Program, you agree to comply with all applicable laws, rules, regulations, orders and governmental requirements applicable to your activities.
This includes, as applicable, laws relating to:
- advertising and marketing;
- electronic communications;
- privacy and personal data;
- intellectual property;
- consumer protection;
- anti-fraud requirements;
- taxation;
- spam and unsolicited communications; and
- digital platforms and online activities.
You are responsible for determining and complying with the laws applicable to your own promotional activities.
22. TERM AND TERMINATION
This Agreement begins when BankPayU accepts your Affiliate application and continues until terminated.
Either party may terminate participation in the Program in accordance with the applicable termination process.
BankPayU may immediately suspend or terminate an Affiliate account where it reasonably believes that the Affiliate has engaged in:
- fraud;
- commission manipulation;
- fake or misleading leads;
- spam;
- deceptive advertising;
- unauthorized use of BankPayU branding;
- unlawful activity;
- tracking manipulation; or
- any material violation of these Terms.
BankPayU may also discontinue, modify or terminate the Affiliate Program itself.
Upon termination, you must immediately stop using Affiliate Links, Affiliate Codes, BankPayU trademarks and BankPayU promotional materials.
23. COMMISSIONS AFTER TERMINATION
Termination does not automatically extinguish a valid commission that was legitimately earned before termination, subject to:
- verification;
- applicable payout conditions;
- lender confirmation where applicable;
- reversal or clawback rights; and
- any other applicable provisions of these Terms.
However, commissions associated with fraudulent, invalid, prohibited or otherwise non-compliant transactions may be withheld, cancelled or recovered.
24. RELATIONSHIP OF THE PARTIES
You and BankPayU are independent parties.
Nothing in these Terms creates or shall be interpreted as creating:
- an employer-employee relationship;
- partnership;
- joint venture;
- agency;
- franchise;
- DSA relationship;
- sales representative relationship; or
- other fiduciary relationship,
unless separately agreed in writing.
You have no authority to make or accept offers, representations, warranties or commitments on behalf of BankPayU or any bank/NBFC.
25. LIMITATION OF LIABILITY
To the fullest extent permitted by applicable law, BankPayU shall not be liable for indirect, incidental, special, consequential or punitive losses arising from your participation in the Program, including loss of profits, revenue, business opportunity or data.
BankPayU’s aggregate liability arising directly from the Affiliate Program shall, to the extent permitted by applicable law, be limited to the amount of Affiliate commissions actually paid or payable to you in accordance with these Terms for the relevant period.
Nothing in these Terms shall exclude or limit liability that cannot lawfully be excluded or limited under applicable law.
26. DISCLAIMERS
The Affiliate Program is provided subject to availability.
BankPayU does not guarantee that:
- the Program will always be available;
- Affiliate Links will always function without interruption;
- every referral will become a customer;
- every loan application will be approved;
- every approved loan will be disbursed;
- a particular lender or product will remain available;
- a particular commission will be earned; or
- the Affiliate will achieve any particular level of income.
Loan approval and other credit decisions remain subject to the relevant lender’s policies and decision-making process.
27. INDEMNIFICATION
You agree to indemnify and hold BankPayU, its affiliates, officers, employees and representatives harmless from claims, losses, liabilities, damages, costs and expenses arising from your:
- violation of these Terms;
- unlawful or misleading marketing;
- misuse of BankPayU intellectual property;
- unauthorized representations;
- violation of third-party rights;
- misuse of personal data;
- fraudulent activities; or
- negligent or wrongful acts in connection with the Program.
28. CONFIDENTIALITY
You must not disclose confidential information received from BankPayU in connection with the Program to any unauthorized person.
Confidential information may include non-public business information, internal processes, customer information, tracking information, commercial arrangements, payout information and other information identified as confidential or reasonably understood to be confidential.
This obligation shall survive termination to the extent permitted by law.
29. INDEPENDENT INVESTIGATION
You acknowledge that you have independently evaluated the desirability of participating in the Affiliate Program.
You are not relying on any representation, guarantee or statement other than those expressly contained in these Terms or officially communicated by BankPayU.
You acknowledge that BankPayU may independently market its services, engage other Affiliates or Partners, and operate marketing channels that may overlap with or compete with your promotional activities.
30. ARBITRATION AND DISPUTE RESOLUTION
Any dispute arising out of or relating to these Terms, the Affiliate Program, your Affiliate account, commission or your relationship with BankPayU shall first be attempted to be resolved amicably between the parties.
If the dispute cannot be resolved amicably, it may be referred to arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time.
The arbitration shall be conducted by a mutually agreed arbitrator, or in accordance with the appointment procedure available under applicable law if the parties are unable to agree.
The seat and venue of arbitration, language of proceedings and jurisdiction of courts shall be as specified by BankPayU in accordance with its registered-office details and applicable legal requirements.
Nothing in this clause shall prevent BankPayU from seeking urgent interim, injunctive or other appropriate relief from a court of competent jurisdiction, particularly in relation to intellectual property, confidentiality, fraud or unauthorized use of BankPayU’s systems or branding.
31. GOVERNING LAW
These Terms shall be governed by and interpreted in accordance with the laws of India.
Subject to the arbitration provisions above, courts having appropriate jurisdiction under applicable Indian law shall have jurisdiction over matters arising from these Terms.
32. ASSIGNMENT
You may not assign, transfer or otherwise delegate your rights or obligations under these Terms without BankPayU’s prior written consent.
BankPayU may assign or transfer its rights and obligations in connection with the Program as permitted by applicable law.
33. NO WAIVER
Failure by BankPayU to enforce any provision of these Terms at any particular time shall not constitute a waiver of its right to enforce that provision or any other provision in the future.
34. SEVERABILITY
If any provision of these Terms is determined to be invalid, illegal or unenforceable, that provision shall be interpreted or modified to the minimum extent necessary to make it enforceable, where legally permissible.
The remaining provisions shall continue in full force and effect.
35. ENTIRE AGREEMENT
These Terms, together with applicable Affiliate payout policies, campaign-specific terms, privacy policies and other policies expressly incorporated by reference, constitute the agreement governing your participation in the BankPayU Affiliate Program and supersede prior versions or understandings relating to the same subject matter.
36. ELECTRONIC ACCEPTANCE
By clicking “I Agree,” “Join,” “Register,” or any similar acceptance button, submitting your Affiliate application, accessing your Affiliate account, using your Affiliate Link or otherwise participating in the Program, you acknowledge that you have read, understood and agreed to these Terms & Conditions.