About Affiliate Program
🎯 About BankPayU Affiliate Program
Turn Your Reach Into Loan Earnings
Have an audience? A website? A YouTube channel? A social-media community? Or simply a strong digital network?
Now your reach can become an earning opportunity.
BankPayU’s Affiliate Program is designed for Creators, Influencers, Bloggers, Website Owners, Digital Marketers, Community Owners, Performance Advertisers and other digital promoters who want to earn by bringing Partners, customers and loan referrals to BankPayU.
You promote.
Your audience clicks.
BankPayU takes care of the loan journey.
BankPayU is bringing a new affiliate opportunity to India’s loan market — allowing eligible Affiliates to earn from loan referrals while focusing on what they do best: reaching people online.
🚀 How the BankPayU Affiliate Program Works
1. Join as an Affiliate
Register with BankPayU and get your unique Affiliate Link.
2. Share Your Link
Promote your link through your website, YouTube, Instagram, Facebook, WhatsApp, blogs, communities, advertisements or other permitted digital channels.
3. Bring Partners, Customers & Loan Referrals
People discovering BankPayU through your Affiliate Link can explore eligible loan opportunities or join the BankPayU Partner Program.
4. BankPayU Takes It Forward
The relevant bank/NBFC evaluates and processes eligible loan applications according to its own policies.
5. Earn on Eligible Disbursements
Where the applicable product and payout policy is satisfied, you can earn the applicable Affiliate payout following successful loan disbursement.
🕒 365-Day Affiliate Tracking
One Click Can Keep Working for a Year
This is one of the biggest advantages of becoming a BankPayU Affiliate.
Once a user clicks your valid Affiliate Link, your referral attribution can remain active for up to 365 days, subject to applicable terms and tracking conditions.
So the user doesn’t necessarily have to apply immediately.
Click today → Think about it → Return months later → Become a Partner or complete an eligible transaction
Your Affiliate attribution can still remain connected to that user during the applicable 365-day period.
🥇 First Click Gets the Attribution
If the same user reaches BankPayU through Affiliate Links belonging to different Affiliates, the Affiliate whose valid link was first clicked or used will generally receive the attribution, subject to the applicable 365-day attribution period and BankPayU’s tracking records.
Your first click can become your long-term advantage.
This makes getting your Affiliate Link in front of your audience early especially valuable.
🔁 Recurring Affiliate Income
One Partner Can Keep Earning for You
With BankPayU, your earning opportunity doesn’t necessarily end after your first referral.
When a user joins the BankPayU Partner Program through your Affiliate Link, that Partner can continue submitting eligible loan leads through BankPayU.
As that Partner continues to submit eligible leads, you can continue to earn the applicable Affiliate commission on those eligible transactions, subject to the relevant product and payout policies.
Your referral can become a recurring income source.
For example:
You refer a user
↓
User joins as a Partner
↓
Partner submits an eligible loan lead
↓
Affiliate payout opportunity
↓
Partner submits another eligible lead
↓
Another payout opportunity
↓
And so on
One referral. One Partner. Multiple opportunities to earn.
Build your network of Partners and let your original referral continue creating earning opportunities.
💰 A New Earning Opportunity in India’s Loan Market
Traditional affiliate marketing is dominated by products, shopping, travel, services and other consumer categories.
BankPayU is taking affiliate marketing into the loan-referral space.
BankPayU is building an affiliate ecosystem where eligible Affiliates can earn by bringing:
Partners + Customers + Loan Referrals
to a platform offering multiple loan categories.
Your audience is your asset.
Instead of simply generating views, clicks or engagement, your digital reach can help generate real loan opportunities — with eligible payouts linked to successful loan outcomes.
More reach. More referrals. More opportunities to earn.
👥 Who Can Become a BankPayU Affiliate?
You don’t need to be a banker or loan expert.
The program is designed for people who already have reach, content, communities or digital marketing capabilities.
Perfect for:
🎥 YouTubers & Finance Educators
📱 Instagram & Social Media Influencers
✍️ Bloggers & Website Owners
📣 Digital Marketers
🎯 Performance Advertisers
👥 Community Owners
🔗 Referral Marketers
📲 Facebook Page & Group Admins
🌐 Other Social Media Influencers
💡 Content Creators
No banking experience required.
Your job is to bring the audience.
⭐ Why Become a BankPayU Affiliate?
🔹 365-Day Affiliate Attribution
Your referral can remain attributed for up to 365 days, giving your referrals a longer opportunity to convert.
🔹 First-Click Advantage
Where multiple Affiliate Links are used, the first valid Affiliate Link clicked or used will generally receive the attribution.
🔹 Recurring Income Opportunities
Partners who join through your Affiliate Link can continue generating earning opportunities as they submit eligible loan leads.
🔹 Bring Partners, Customers & Loan Referrals
Your Affiliate Link can bring Partners, customers and loan referrals to BankPayU.
🔹 Multiple Loan Categories
Access earning opportunities across eligible loan categories available through BankPayU.
🔹 No Loan File Handling
You focus on promotion and referrals. You don’t have to handle the Partner’s loan files or coordinate the loan journey.
🔹 No Upfront Fees
Joining the BankPayU Affiliate Program is free.
🔹 Digital & Scalable
Your website, audience, content, community or digital campaigns can continue working for you.
📊 Your Affiliate Advantage
| Feature | BankPayU Affiliate |
|---|---|
| Bring Customers | ✅ Yes |
| Bring Loan Referrals | ✅ Yes |
| Bring Partners | ✅ Yes |
| Loan File Handling | ❌ Not required |
| Bank Coordination | ❌ Not required |
| Affiliate Tracking | ✅ Up to 365 days |
| First-Click Attribution | ✅ Yes |
| Recurring Earning Opportunities | ✅ Yes |
| Affiliate Dashboard | ✅ Yes |
| Upfront Fees | ❌ None |
| Payment Collection | ❌ No |
| Payout Basis | Eligible transactions under applicable payout policy |
| Best For | Creators, influencers & digital promoters |
🧠 Affiliate or Partner — Which One Is Right for You?
🤝 Partner Program
You work on loan files.
Best suited for DSAs, CAs, Architects, Professionals, Bankers/Ex-Bankers and others who want to participate more directly in the loan journey.
🎯 Affiliate Program
You bring Partners, customers and loan referrals to BankPayU.
Best suited for Creators, Influencers, Bloggers, Website Owners, Marketers and people with digital reach.
Don’t want to handle loan files?
Become an Affiliate.
Want to work on loan proposals?
Become a Partner.
🛡️ Built for the Digital Age
BankPayU’s Affiliate Program is designed around referral and digital promotion, rather than loan processing.
Affiliates are not required to:
Collect loan payments from customers
Guarantee loan approval
Make lending decisions
Represent themselves as a bank/NBFC
Handle loan files unless separately authorized under another BankPayU program
Loan approval, sanction, pricing and disbursement remain subject to the relevant lender’s policies and decisions.
Affiliate payouts are subject to the applicable Affiliate Payout Policy and Terms & Conditions.
🔥 Join Early. Build Your Affiliate Network.
The earlier your Affiliate Link reaches your audience, the earlier you can start building your referral network.
With 365-day attribution, first-click priority and the potential for recurring earning opportunities from Partners who join through your link, every quality referral can have value beyond the first interaction.
Don’t just refer a customer. Build a network that can keep working.
Join and capture the online market early.
As more users discover BankPayU through different Affiliate Links, the first valid Affiliate Link clicked or used generally receives the attribution under our Affiliate tracking system.
🚀 JOIN AS AN AFFILIATE
Get your link. Share it. Bring Partners, customers and loan referrals to BankPayU.
Small but important wording choice
I have not used the absolute statement:
“No other website in India offers payouts in the loan affiliate market.”
Instead, the page says:
“BankPayU is taking affiliate marketing into the loan-referral space.”
That gives you the same marketing positioning without making an unverified “no other website in India” claim that could later be challenged. If you have verified evidence that BankPayU is genuinely the only such platform in India, we can make that headline much more aggressive.